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» View Our PortfolioInter-Lite Sales
If you are a successful and respectable company within a specific industry, you bear on certain expectations from people who are looking on from the outside. A company that does not have a web site can often be perceived in a negative way by many perspective clients as the Internet provides the ease and convenience in accessing information.
About The Client
Inter-Lite Sales specializes in providing lighting solutions for commercial, industrial, institutional, and residential customers in the BC marketplace. With manufacturing partners all across North America and a team with over 100 years of collective industry experience, Inter-Lite Sales has grown to become a successful and highly respected company within the lighting industry.
Initial Goals and Challenge
For many years Inter-Lite Sales had difficulties creating a web site and that's when they approached us to help build its official company web site. Although creating a website was not its area of expertise, the company knew that it was a necessity in order to maintain its presence in the industry.
Simple and clean was the key design components that the company had in mind and being able to display key information such as its product line card and contact information was critical. The site had to also be user friendly and conservative in its design approach while maintaining a professional image.
Simple and clean was the key design components that the company had in mind and being able to display key information such as its product line card and contact information was critical. The site had to also be user friendly and conservative in its design approach while maintaining a professional image.
Client Thoughts
Part of the challenge for Inter-Lite Sales was, how do we join the 21st century in keeping up with today's sales and marketing needs? With the need to keep up with today's ever changing technological advancements, we needed something to say, we are keeping up with the times.
As a company that was originally founded in 1978, we were very old school in the way we went to market. There's nothing wrong with that, however, times change and to keep up with the pace of business today, you must be on top of your game... Marketing and promoting via the Internet was something very new and foreign to us, although we understood this was a necessity.
After all, our expertise is sales and lighting design, not designing and creating websites. The original thought was to design and build a website in-house utilizing a cookie cutter design template from the Internet. We quickly came to our senses and decided if we needed a website, we should consult a professional.
As a company that was originally founded in 1978, we were very old school in the way we went to market. There's nothing wrong with that, however, times change and to keep up with the pace of business today, you must be on top of your game... Marketing and promoting via the Internet was something very new and foreign to us, although we understood this was a necessity.
After all, our expertise is sales and lighting design, not designing and creating websites. The original thought was to design and build a website in-house utilizing a cookie cutter design template from the Internet. We quickly came to our senses and decided if we needed a website, we should consult a professional.
Solution and Results
After providing consultation about various options and direction for the site, our strategy was to design the site to be fast loading and easy to navigate by avoiding large graphic files and flashy animation. In the end, we developed a site that not only met, but exceeded the company's original expectations. In the process of developing the site, the company also had new features that they wished to add to the site.
Even though the site interface was virtually done, we were still able to implement new sections to adapt to the company's ever changing needs. With the creation of the new web site , Inter-Lite Sales can now easily direct its clientele to its official web site to quickly find information about the company, products and services that it offers.
Even though the site interface was virtually done, we were still able to implement new sections to adapt to the company's ever changing needs. With the creation of the new web site , Inter-Lite Sales can now easily direct its clientele to its official web site to quickly find information about the company, products and services that it offers.
Client Feedback
The people at AL6400 Solutions were able to quickly and efficiently compile our thoughts and ideas and create a website that not only looks professional but is very informative and easy to navigate.
It was done efficiently and expeditiously. We were looking for a professional and AL6400 Solutions is that professional!
Our website has become a great marketing tool and has been valuable in the promotion of our company and the products we represent. How did we ever get by without one...? We look forward to our continuing partnership with AL6400 Solutions. I'm glad we left it to the professionals!
It was done efficiently and expeditiously. We were looking for a professional and AL6400 Solutions is that professional!
Our website has become a great marketing tool and has been valuable in the promotion of our company and the products we represent. How did we ever get by without one...? We look forward to our continuing partnership with AL6400 Solutions. I'm glad we left it to the professionals!
Henry Chan
Principal
Inter-Lite Sales
Principal
Inter-Lite Sales
